A new player just entered the game with the goal of leveling the playing field and bringing cryptocurrencies, blockchain technology, DeFi and FinTech to the masses. Tecient is a full fledged in-house public relations, communications, and marketing team headed by a diverse team of industry experts from various fields. The group will create custom PR strategies that encompass each of their clients unique stories while engineering growth, developing a complete corporate brand playbook, revamping communications, and matching a company’s messaging to their core values and goals, all with hyper focus on the tech world. With the web3 space growing at hyper speed there is a deep need for creatives that understand the sector’s nuances, complex jargon, and tech concepts that can bridge the gap between technical and creative.