RoundlyX, started in 2017 by Andrew Elliott and Will Trible with the goal of providing infrastructure for retail investors interested in the then emerging investment class of digital assets, simplifies the entire process. Users sign up, connect their RoundlyX account to Plaid (a fintech company that specializes in securely connecting their customer’s financial accounts to various services and apps) then simply log into their RoundlyX exchange account to get started on their investment journey. The entire sign-up process takes about three minutes from the creation of a new RoundlyX account to registration.