In the mood for some Portuguese Fado? Maybe sitting in on a virtual concert in Africa’s Nile Valley is more up your alley. Or pouring a nice drink in the comfort of your own home while being transported to a smokey Chicago speakeasy for some Blues. Whatever your musical preferences may be, EarthTones literally places the world of music at your fingertips.
By Marcus Henry
September 12th 2021
The landscape of the music industry has been radically evolving over the years as new technologies bring us even closer to the artists and songs we love. The Internet has removed the shackles from around the wrists of those who inhabit the creative sphere and has transformed the way music is enjoyed and distributed. The armor protecting the wealth and systems that record labels have built for so long has started to show dents. EarthTones platform and their Jade Token look to challenge the last remnants of this outdated and skewed system and give the power back to the consumer and most importantly, the creators.
Everyone has seen or heard of the image of the starving artist. Our culture has made it akin to some type of joke that constantly plays out in the different forms of media we consume. We’ve all seen the signs advertising live music at our local watering holes but have we really ever stopped to consider just how much passion and work these creatives put into their passion only to have such limited options of exposure? Some play only for tips, others, the ones with a bit more name recognition who pay for managers, are able to pull in what some may consider a living wage peddling their songs and talent. The vast majority of musicians are involved in the industry because of their passion and drive. Only a handful of people are able to actually make a true living playing their songs without the need for supplemental income. The global take for the musical industry regularly approaches or tops 40 billion dollars yet musicians, the ones literally producing the content, are left with less than 15% of those profits. That number also accounts for the Lady Gaga’s of the world and other big hitters (who pocket over 90% of that 15% slice!). With EarthTones‘ new JADE Token all of that is about to change.
Instead of being locked down to a certain region or range, EarthTones envisions a musical world without borders where artists control their own financial futures. Through an innovative platform that allows for rapid global exposure and payments/tipping with the Jade Token, EarthTones is working tirelessly to provide a welcoming and inclusive environment that highlights Independent artists while allowing for the freedoms that are so rare in today’s musical environment.
In the mood for some Portuguese Fado? Maybe sitting in on a virtual concert in Africa’s Nile Valley is more up your alley. Or pouring a nice drink in the comfort of your own home while being transported to a smokey Chicago speakeasy for some Blues. Whatever your musical preferences may be, EarthTones literally places the world of music at your fingertips.
As consumers, we have often been told, directly or indirectly, what to buy and how to buy it. From tapes, to cds, to streaming music services that curate playlists based on past song likes. For the first time in multiple different businesses, consumers are finally in a position to take some of the power back. With EarthTones and the Jade Token, users are given the freedom to go on musical adventures around the globe, to financially reward various musicians that they love in real time, and travel hand in hand with some of their favorite artists as their stories grow.
EarthTones has just initiated its Jade Token pre-sale to the public and is on the verge of starting to partner with some select early artists to begin the first roll out of its payments. These musicians will be the first of many to earn Jade by simply promoting the services via social media.
Certain freedoms from the musical monopolies that have dominated the industry for decades have already started to emerge. The internet has already taken some of the power away from record labels which is witnessed in the rise and success of SoundCloud musicians, various streaming offerings that have become runaway hits, and the added exposure that comes with having global access to your fans. EarthTones wants to add to those changes on an exponential level with live show offerings, on-demand concerts, global interactions, monetary rewards for artists, and independent power for both the consumer and creator. It certainly is a brave new world for the DIY global music industry as it adopts JADE.
You can learn more about EarthTones and purchase JADE by visiting the EarthTones website here.
Read about their model and the JADE token in their whitepaper.
You can join the EarthTones community on Telegram t.me/earthtones.
What do you think about EarthTones and JADE? Please let me know on Twitter @MarcusHenryHODL.
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