The music industry has been ripe with exploitation and predatory practices for decades. Record labels have held a vice grip on nearly all aspects of the business since its inception deciding who and what types of music becomes popular and what bands get the media spotlight. The blockchain revolution and a native ingenious cryptocurrency are about to disrupt all of that and expose the very foundations of an old industry.
By Marcus Henry
March 29th 2021
The music industry has been ripe with exploitation and predatory practices for decades. Record labels have held a vice grip on nearly all aspects of the business since its inception deciding who and what types of music becomes popular and what bands get the media spotlight. The blockchain revolution and a native ingenious cryptocurrency are about to disrupt all of that and expose the very foundations of an old industry. The combination of EarthTones’ revolutionary global music app and its JADE Token aims to give Independent musicians legitimate control over their music and a true personal voice to use while connecting with global fans. JADE will also totally re-envision the landscape for Fans, creating an unprecedented new way to connect, earn, support, engage and enjoy new music and the global bands they love.
The EarthTones App is the equivalent to a mobile concert ticket and global live venue wrapped into one. Independent Musicians reap some of the greatest benefits on the platform via instant access to global exposure by livestreaming their shows and behind-the-scenes content while also maintaining complete ownership over their music and data. Global Fans will simply fire up the app, tune in, and enjoy the live offerings in HD, 4k, and beyond, while interacting in real-time with the community and spreading the word about upcoming events.
The JADE Token is where the true disruption comes in. Built upon the ERC20 and easily transferable to other crypto-or-fiat currencies, the JADE Token is behind every single transaction on the network and adds yet another layer of direct connection and freedom. Musicians can be tipped in real time by fans for their performances, and fans can earn monetary rewards for their support and continued usage; by referring new users to the platform, engaging socially, or sharing content they love.
The image of the under-resourced (“starving”) musician has been a cultural reference since the industry’s birth. The traditional chances of becoming the next big thing in the music industry rests at below 0.01%. EarthTones aims to change that by giving DIY artists a new and direct way to support themselves by doing what they love.
If we take a look at Kevin Kelly’s theory of “1000 True Fans” and apply it to the new world envisioned by EarthTones we see a true path to not only sustainability but to potential-greatness for skilled everyday musicians. Kelly’s theory states: “A creator, such as an artist, musician, photographer, craftspeople, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1000 True Fans to make a living”.
If we extrapolate that theory and apply the principles of the EarthTones App and the JADE Digital Economy, we can easily envision a world where DIY musicians can not only survive but thrive from their art. The JADE P2P Tipping system combined with a global platform to build a fan base can easily create a world where creators from some of the smallest corners in the world can make a livable wage doing what they love. If a random musician from anywhere in the world could gain just 1000 Fans and collect at least the equivalent of a $5.00 tip they would earn $5,000 a month. At inception, the value of a JADE Token is $0.01, pegged to USD, but it has massive room to evolve given its environment which offers not only the benefit of the base tipping feature that exists on EarthTones but also represents a very real growth opportunity for independent musicians to capitalize on their talent and digital catalogue for years to come. With EarthTones and the JADE Token the above numbers are completely realistic and skew towards the lower end of possibilities.
EarthTones is on a mission to give the power of exposure, career control & full ownership to independent creative musicians, and the power of connection, discovery & real music engagement back to fans. The JADE Token will be the definitive next-gen currency for global independent musicians and music lovers worldwide. The 2020 Pandemic brought an unprecedented halt to the live music sector and the greater music economy worldwide. Going forward into this brand-new decade, don’t be surprised if it is EarthTones and the JADE Token that brings independent music roaring back and DIY mobile streaming into a whole new age!
Marcus Henry is an American Journalist with over 12 years working in the tech industry. He has been actively involved in the crypto community for the past three years and currently works out of Austin, Texas. He covers breaking news, writes perspective pieces and reflections, and conducts interviews with industry professionals and community members. Follow Marcus Henry on Twitter- @MarcusHenryHODL
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